Live Uncomfortably

Still aren't following me on Twitter? What are you waiting for?

I’m currently ‘gaming’ potential prospects into purchasing my ebook using the Mystery Method.

For those who are unfamiliar with the Mystery Method it’s a systematic process for picking up girls, developed by the famous pickup artist, Erik Von Markovik (aka Mystery). He broke the seduction process down into a step-by-step system that any guy can use to score with women

I believe that the system works well beyond just picking up chicks. It’s also a good model for meeting people and social situations in general.

So, I’ve taken his system and applied it to customers signing up for my free newsletter. I’ve found it translates pretty well.

The Mystery Method

The Mystery Method is broken down into three stages: Attract, Comfort, & Seduce. Each stage has 3 components. When you’re interacting socially, you move through each stage and component linearly until the close (sex) or in my case, the sale.

The Seven Hour Rule

Mystery found that on average it will take seven combined hours from the time you meet a woman to the time she’ll be ready for sex. This can be spread over several dates or the course of one night.

I like to think this means on average it will take 7 emails before the sale and I’ve read before that that is usually a good statistic. A lot of people will have 7 day e-mail courses that prospects sign up for.

I’ve taken each component and stage and applied it to my email follow-ups. The sales sequence looks like this:

A1 - OPEN (Prospect visits website & email 1)

In A1, the man approaches a woman or group of woman, and begins a conversation and reaches the Social Hook point. The social hook point is the moment when a girl or group decides that they enjoy talking to you and the conversation continues beyond the opening.

I’ve deemed the opening to be the prospect reaching my sales page either through PPC (a direct approach) or through a recommendation of another website (indirect). They read through the sales copy and then enter in their email address (social hook point) for a free report and access to my newsletter if they’re not ready to buy right then.

You can visit the sales page here - http://livinglikejamesbond.com. The newsletter pops up after 15 seconds.

A2 - Female-to-Male Interest (Prospect-to-Salesman interest - Email follow-ups 2 & 3)

In A2, the man demonstrates higher value (DHV) shows disinterest in the target (the girl he wants within the group), and consequently, she gives him indicators of interest (IOI).

DHV - Anything you can do that conveys higher survival and replication value is a demonstration of higher value. If you have social proof or she discovers that you have a lot of money without your telling her that’s a DHV.

Telling stories that are fun, interesting, and emotionally relevant demonstrate social skill which is a DHV. To achieve this I’ve included a short and relevant story about a failed pickup attempt.

For social proof (the idea that other people will evaluate others based on how surrounding people behave towards them), I give a customer testimonial in the second email and write, “I’ve gotten some great responses on the body language report. I’m glad you guys are liking it.” I want to get the customer thinking, “If other people have bought it and enjoyed it, I might too.”

IOI - When a girl becomes attracted to someone she will begin to give indicators of interest. Several examples are giggling, touching you, tossing her hair, and prolonged eye contact.

You wont be able to see your customer giggling in front of his/her computer, but the point is to get them to like you. You can achieve this in several ways: by relating to them, revealing a secret about yourself, or giving them a free gift.

Negging - A neg is a subtle put down that makes her qualify herself to you. The purpose is to throw down shields and take a hot girl’s social value down to your level. You can achieve this by picking lint off her sweater or if she says something rude you say, “You don’t get out much do you?”

The best strategy I’ve found is subtly putting down the customer. Telling them that you’ve had a similar problem as them but escaped. Tell them there are things they can do to change their situation.

In my ‘free’ report I call them out for hunching over their computer while reading the report - even though I can’t see them I’m just assuming. Don’t insult them, just open them up to the idea that you can help them in some way.

A3- Male-to-Female Interest (Salesman-to-Prospect Interest - Email follow-ups 4-5)

In A3, the man baits the woman to become more invested in the interaction, and then he rewards her efforts with IOI’s.

I like to bait the customer into becoming more invested by doing several things:

Control the frame - The frame is the underlying meaning and the context of the unspoken assumption in everything you say.

I like to write, “When you buy the 007 lifestyle…” as if I know they’re already going to do it. I’m just telling them more about it so they can feel safe about the transaction.

Role reversal - when you’re in a pickup situation and making physical contact you say, “You know you’re really good at this. It’s been 5 minutes and you’ve already got my hand on your waist.” You’re turning it around on her and making her seem like the aggressor.

The same is true of the prospect. Make them believe that they are the one seeking you out even if you were the one who put up the ad. I achieve this by writing, “You probably came to my website because you had a problem. Let’s be honest, no one is entirely happy with their lives, especially in today’s work-aholic society. The 007 Lifestyle is designed with you in mind. It’s written for people specifically like you. I wrote it to help you solve your problems.”

Screening - Screening is the process of getting her hoping she’s good enough to qualify for you. You ask her questions like, “Do you think you’re smart? Do you have a lot of friends?

I say similar stuff like, “Are you the type of person that follows through on your promises? Or are you the type to back out and make excuses?”

Kino escalation - Kino is simply physical touching. Mystery says the guy should start with small touching, and then ramp it up, so when you go for the kiss it’s not as big of a shock.

Because this technique spans the whole system I slowly ramp up my language related to buying from an off-handed “When you purchase” to finally “Click here to buy now” and “Give it to me now!”

Compliments - Mystery says to compliment in a way that directs her behavior where you want her to, and to play a role that’s useful to you.

This means writing something like this to the customer: “I can tell you take action unlike most other guys. You’re actively trying to improve your life.”

C1 - Comfort and Conversation (email 6)

In C1, the conversation gets deeper and the couple begins to feel a sense of comfort, rapport, and connection. You want to make the girl feel safe and keep it real. She needs to feel that she is getting to know the real you - and that takes some time.

Rapport & Commonality

This email is a high quality newsletter with great information taken from the main package. I want them to feel safe and know that they’re going to get great information when they go to buy.

C2 - Connection & C3 - Intimacy (email 6)

In C2, both parties feel a vibe that ‘it is on’. Kissing occurs. In C3, the couple moves to a seduction location, heavy making-out ensues and then the couple moves into the bedroom.

I don’t normally make out with my customers and take them into the bedroom but I deem this the time when customers are getting extremely warm to the idea of buying.

In this email, I also want them to get comfortable in the The Sex Location (the buying location). I tell them to go look back over the sales page and read the benefits again. I then show them a picture of the shopping cart telling them that it will look like that when they go to purchase.

S1 - Foreplay & S2 - LMR & S3 - Sex (Email 7 and after)

S1 is the physical escalation towards sex. I just deem this the stage when buyers are SERIOUSLY thinking about the purchase. They’re getting excited about it but still having doubts.

S2 is termed last minute resistance (LMR). This is the point of no return before sex occurs. For many women this is the freak-out moment and they hesitate. Mystery says you overcome this by freezing her out and saying “You know you’re right. We shouldn’t do this.” You retreat a bit but then slowly work your way back into it.

I write, “Don’t buy until your ready. But remember, the product comes with a 60 day 100% money back guarantee.”

Finally, S3 is the purchase!

If they don’t buy after email 7 all is not lost. I still send follow-ups and continue to build the relationship. The seven hour rule is just an average. Some prospects will take longer to decide than others. Most will never purchase.

To check out the Mystery Method on Amazon, click here.

+++++

If you’d like you can sign up for my newsletter and read through the information. I can’t guarantee it will be relevant to your situation but you might enjoy it.