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The #1 Most Over-Looked Sentence In The 4 Hour Work Week

by Derek Johanson

in Business

The following sentence is the most over-looked, forgotten, or ignored sentence in all of the 4 hour work week:

Muses are low maintenance but often expensive in one or both of two tactical areas: manufacturing and advertising.

Most don’t seem to get this. They try to build everything for free.

TIME ISN’T FREE and often costs you more money.

Why Are People Afraid Of Paid Advertising?

Because they’re bad marketers.

Why don’t you stop blogging and learn marketing and copywriting?

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{ 4 comments… read them below or add one }

Jason Berwick July 13, 2012 at 4:59 pm

Amen. Short and sweet but so true. Starting to figure out this myself. Have to still lay out some cash, but if you do it right you will get it back


steve ward July 13, 2012 at 8:52 pm

Odd, that you phrase it that way because to me blogging, marketing, copywriting are the same thing at lest that how i look at it. If i blog about something it usually to see how others would respond to buy something from me.

Although it may appear as not a marketing letter which is the end result i look for since a lot of people hate to be sold too if they have no reason to own it. Oh i so agree to (Muses are low maintenance but often expensive in one or both of two tactical areas: manufacturing and advertising.)

Although it more of a matter of people needing your product to decided weather or not the cost of manufacturing and advertising is a good return. Now the right kind of blogger can find this out within a month but most people are not that good blogging.

Anyways that might thoughts on the subject


Sean July 22, 2012 at 12:26 pm

A great point of focus. Thanks for the kick in the brain!


Danny July 22, 2012 at 12:38 pm

Good article.

Thank you for telling me what I needed to hear :)


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