As the online world gets smaller and the individual consumer has more ability to be heard, it’s increasingly important to focus on finding your best customers. The customers that are going to spend lots of money with you. The customers that you’ll the have the best value exchange with.
If you sell a $37 ebook that’s good, there are going to be customers who love it and want more. You need to have $97-$197 course or community behind that product.
Then you need to have a home-study course for ~ $500-997 (obviously depends).
Then you need to have a done-for-you option for ~ $1k-10k.
Then you need to have private, intensive consultations for ~ 10k-25k-100k.
Let your best customers spend money with you.
