How To Improve Your Speaking Voice For Sales


Having a strong, powerful voice is something I’ve always wanted but never worked towards achieving.

My articulation is sometimes sloppy. I often stutter over certain words, especially those with ‘R’s’ in them. I sometimes whistle my ‘sh’s’.

At the moment, I’m 2 weeks into my Powerful Speaking Voice Challenge using Bob Corff Speaker’s Voice Method as my guide. I’m coming away with a lot of interesting lessons, especially related to the voice and selling.

If you’re selling via spoken words in some capactiy, it would benefit you to work on your voice. A sure and steady voice is more believable and people buy from believable people. People buy from confident people. If your voice is shaky, you can still sell… just not as well.

I wanted to share a few take-aways from what I’m learning that you can begin using immediately to speak better and hopefully selling more.

Here Are The 3 Rules Of Good Vocal Production:

1. Bring your vocal chords together: You’ll know you’re doing this when your voice doesn’t sound breathy or raspy.
2. Placement: Most of the time your voice should be right in the ‘middle’. Not too high or nasly, and not too much from the chest. Add in chest speaking for emotional impact. If there’s a portion of your sales message that is emotional, speak lower, slower, and from the chest. This will give your voice a soft, warm, and ‘sensual’ tone.
3. Breath consistently through your diaphragm: You probably already know this one but it’s worth repeating – breath through your diaphragm. When breathing in, keep your upperchest high and still. Keep your shoulders down. And breath quietly and easily from the rib cage down. Your stomach should pooch out when you breath in.

* 5-10 minutes of deep breathing through the diapraghm before you record or speak with a prospect, will have a significant calming effect.

Authoritative Melody (or the Standard American Melody)

The proper way to speak with authority is to have your voice raise up for the first part of a sentence. The middle goes down, and the end is the furtherest down. So if you speak 5 words, your voice would go UP, DOWN, DOWN, DOWN, FURTHEST DOWN.

Going down in tone at the end of a sentence gives it a strong conclusion. Even questions can end going down. Listen to Barack speak for a good example of this.

Elongate The Vowel Sounds

People like elongated vowel speaking. Aim to hit quickly and clearly on the conisents, and lean on the vowels.

“Beauty of voice is in the vowel sound,” according to Corff.

photo credit: Matt Biddulph via photopin cc

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Derek Johanson

The personal blog of Derek Johanson.

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