Nothing Is Perfect… Everything Is Perfect

I’ve been watching some baseball with my pops over the last week.

The announcers were talking between pitches about certain types of players. They were saying that everybody’s fighting through some aches and pains during a 162 game season. And that some guys simply aren’t cut out to be ‘every day players’.

Some guys simply can’t produce when they’re not feeling 100%. But the truly great players, the hall of famers, the legends, they can produce even if they’re not at 100%.


And then last night I watched the NBA finals.

Despite what you think of Lebron James (and the shitty refereeing), the dude is a legend. He went down towards the end of the game with cramps or knee problems or whatever. He was obviously hobbled and in some pain.

Then, on half a leg, he drained a big three pointer.


You have to learn to be productive in un-ideal situations.

Nothing is ever going to be perfect. As you age you’re going to have less energy. You’re going to have some aches and pains – physically and mentally.

Accept it now.

Nothing is perfect… Everything is perfect.

The only thing you can do is get it done… or don’t. Your choice.


Your Mind Is Desperately Trying To Make You Rich

Make sure you pay close attention to this short story as I’ll SUBTLY reveal some life lessons (beyond the main point) that will make you an “Optimized-Man-Baller”… and possibly very rich.

Yesterday I mowed the shit out of some lawn.

The riding mower was on the fritz so I pulled out the push-type one.

The lawn is big so 3 hours later, after walking a ton, I was done.

It’s fantastic to do yard work. A) it feels like ‘real’ work. Getting away from the computer is absolutely necessary for nerds like myself and B) it gives me the opportunity to listen to interviews, I Love Marketing episodes, or audiobooks.

So I spent about 3 straight hours behind the mower.

Last night I got in bed and closed my eyes to fall asleep. As I lay there my mind drifted to the mower. I was back in the yard, mowing. I could hear the engine. I could feel my hands on the metal grip.

You’ve likely experienced this before: after hours of doing something — like riding in a boat — you feel as though you’re still in that experience as you go to bed.

Or, if you work intensely for a hours a day, or study really hard, your thoughts at night drift towards your work.

Your mind is in ‘that world’ without really any conscious effort.

NOW… think about how you spend the majority of your time.

The activities you do during the day undoubtedly carry with you to your sleep.

If you harbor negative thoughts regularly, they’re subconsciously (and possibly consciously) reappearing as you sleep.

If you hate your line of work… going there every day is just going to make you better at it, keep your mind focused on it, and make it that much more difficult to transition out of it.

Beyond the dangers, you might see how you could positively leverage this knowledge.

If there’s something you want, you’ve got to spend HOURS (not minutes) a day not just thinking about it, but also practicing it.

And if you’re consistent, you’ll also be focused on it during your rest time.

Not enough hours in the day you say? Bull shit. You’re practicing in your sleep.

One minute spent practicing negative thought patterns might translate into hours.

One hour spent practicing self-improvement behaviors might translate into several hours.

Your mind wants to make you rich, bitch, now pay attention.

Are You Getting The Credit You Deserve?

One of my new rituals is sitting down with my post-workout meal and studying mid-day infomercials.

I love it.

A couple days ago an ‘Insanity’ infomercial came on. ‘Insanity’ is ‘hardcore’ body weight workout program. They promise insane results to those who give insane effort.

So I’m sitting there watching and up pops the face of someone who looked familiar. I thought I recognized him from the The Hollywood Physique forum.

Then they showed his before/after shot.

I was shocked.

He was definitely a THP member.

His before picture was the same one he posted in the THP forum.


I’m not sure I have all the information, but from what I’ve gathered, this guy saw INSANE results on the Hollywood Physique. It’s documented — there are progressive sets of pictures (taken every Sunday), clearly showing his progress.

Then this guy went on to do Insanity and he thought his results went a bit further (in actuality, I think he looked better in his THP after shots before Insanity).

Here’s a dude on national television, providing his testimonial for a product (Insanity) that wasn’t what gave him the results.

The REAL results came on Clay’s Hollywood Physique

There’s no real motive behind this post and I’m not mad at this guy or anything. 

Here’s the point:

Unless he was motivated by ‘fame’ or being on TV… AND, assuming there’s nothing fishy going on… he attributed his RESULTS to the wrong product.

And all of us do this ALL THE TIME.

We fail to really understand where our results come from, and our failures.

I’ve been doing a tiny bit of experimentation with my diet over the past 3 weeks. And I noticed some interesting results (more to come later).

I caught myself thinking, “Wow, this new experiment is working like gang busters.”

In a way, it is. But the truth is, 80-90% of my workout results thus far can be attributed to the Hollywood Physique.

I’d be lying to myself, if I said otherwise.

The same goes for failures. We often accuse or blame products (especially information products) for our failures when there are a host of other variables at work.

On the flip side, when results come we tend to think of them as coming out of nowhere. If you suddenly have a business breakthrough, it doesn’t mean that all the previous teachers, products or things you learned in the past are irrelevant in comparison to the ‘latest’ thing you were using. We can partially thank advertisers for these thoughts, but the point remains: THINK before you fully ATTRIBUTE. And dammit, give Clay his due for creating the best results-oriented muscle building product around.

Are You Making Unintelligent Decisions In Your Life?

I’m writing out a famous ad by hand for Copy Hour titled, “About This Stock And Bond Business…”

The ad essentially just provides a crash course on what stocks and bonds are, and how the whole business works.

Here’s an excerpt:

“What are common stocks worth? That depends on what people are willing to pay for them…(which is) largely determined by one factor – earnings. That includes what the company has earned (its past record), what it is earning (its present state of health), and what it might earn (its prospects for the future).”

This got me thinking: why don’t we apply and evaluate most everything in our lives based on these factors?

Business Opportunities

Evaluating a business opportunity based on past, present, and future factors is a no brainer right? You wouldn’t think so based on what decisions people ultimately make. We always try to think intrinsically – what’s my passion? If your passion is VCR repair, then you’re shit out of luck.

Let’s run a VCR repair business through the past, present, future test:

  • Past earnings? Great.
  • Current earnings? Shit.
  • Future earnings? Dog shit.

This applies to so much more than business (just like my last post on the 6k System For Attracting Millions & Models).

Building Muscle

Let’s evaluate our current physical shape. Are we happy with it? If no, then let’s look at the workout plan we’re using and the results it has produced.

  • Past workout results? OK. Gained some muscle.
  • Current workout results? Not great. Stalled.
  • Future results? Probably not great.

The next step would be evaluate the diet plan based on past, present, and future. With every decision there are multiple factors to run through this test.

(If you need a workout plan that produces results, you know what I recommend: Hollywood Physique)

Attracting Women

Let’s evaluate a girl we’re interested in dating. And let’s say we’re at the point where we’re looking for a woman to mother our children.

We probably have some set criteria that we want in that woman. We’d look at each feature we’d want in this woman and run it through the past, present, and future test.

Let’s say we want a woman who is faithful because we want to be sure we’re only providing for children that are ours.

Example girl’s:

  • Past faithfulness? Cheated on her ex boyfriend with you.
  • Current faithfulness? Faithful.
  • Future faithfulness? Unsure. Probably all good.

Now, maybe this girl has a bright future of faithfulness. What you need to determine is how predictive you think past actions are of future actions. There’s a lot to weigh.

But can you afford NOT to do this?

Are You Being Intelligent?

The ad goes on to say, looking at these factors is something the “intelligent” investor does. Why don’t we expect ourselves, or force ourselves, to be “intelligent” in our life choices? Life is pretty important right?

The 6k System For Attracting Millions & Models

I’m developing a new 6-step process for writing copy over at the Copy Hour challenge. This system applies just as much to copywriting and business as it does to attracting the opposite sex.

Here it is:

  1. Know your audience.
  2. Know your audience.
  3. Know your product.
  4. Know sales psychology.
  5. Know it takes work.
  6. Know your bank account number so you can deposit checks.

I’m slightly kidding with this list, but I do think it’s valid.

1. Know Your audience.

Whether it be a potential client or certain type of woman, you have to know that person inside and out. What they want, what they’re looking for, what turns them on, what turns them off, what’s their past behavior, what products/men do they go for?

2. Know Your Audience

Seriously it’s the hardest part. Know your audience and the rest is fairly easy.

3. Know Your Product

Who are you… really? Read my post about types. Know EXACTLY what your product does for people. What your audience finds attractive about it. Enhance those features, show them off, hammer in the benefits. Fix the flaws.

4. Know Human Psychology

Beyond just your audience’s ‘type’, humans generally respond to certain universal triggers. Read the book ‘Influence’ for starters. Read anything you can on human psychology. More importantly interact, think, and study.

5. Know It Takes Work

Once you accept that it’s going to be difficult (and you will need to sacrifice almost EVERYTHING) to make millions and mate with models, it’s easy.

6. Know Your Bank Account Number And Home Address

Know where to deposit the checks. Know how to take the babes home.

Time Is NOT The World’s Most Valuable Resource

A doctor tells you have 6 months to live.

If you take a drug, starting today, you’ll live 9 months.

If you decline the drug, your last 6 months will be fairly comfortable. You’ll be able to do anywhere from 75-85% of your normal routine. 80% of the time you’ll feel tired but OK.

If you take the drug, you’ll feel sick 85% of the time. Your normal routine will be near impossible. You’ll be in bed most of the time.

(FYI: This scenario is REAL.)

What do you do?

If you think time is the most valuable resource in the world, you take the drug, right?


Wrong: Time isn’t the most valuable thing we have.

Time is worthless without quality.

Fill your life with quality.

8 Major Problems With Your Workout Program (& Quick-Fixes)

Hey fellas,

Today I’ll give you my opinion on why your workout program isn’t giving you the results you want… why it’s not taking you ALL THE WAY to your desired body.

This isn’t meant to be the ‘end all, be all’ advice for proper dieting and exercising. It’s meant to stir some thought and give you some ideas on what could be holding you back from getting all torn up from the floor up (if that’s the saying). I’ll give you insight into what’s preventing you from taking it all the way to the next level.

1. Too Much Wiggle Room

A lot of workout programs are written to appeal to a wide audience. The authors want to make sure that they give people the greatest chance of succeeding and sticking to the program, and this usually means letting some stuff slide (particularly dietary requirements).

The result is higher rates of adherence to the program and physical results coming slowly. But the major improvements don’t come as fast as they should, and the ‘next level’ never comes.

The Anabolic Diet and Tim Ferriss’ slow carb diet are great examples of this. Go on either of those diets for the first time, and you’ll start seeing some really good results. But both of those diets allow for WAY too much wiggle room. I can almost guarantee that your results will level off and stall.

2. Too Much Science**

** I say  ‘too much science’ with hesitance. It’s like saying, ‘too much truth’, or ‘too much more right-ness’.

The problem is that the results of the scientific studies fitness pros base their advice on are usually way too controlled to repeat in the average lifter.

(You might also like to know that some scientific studies are funded by supplement companies.)

The amount of intensity used in the studies is rarely, if ever, described well enough.

Here’s the deal… the DIETS of many programs rely on the science, and tell you to consume millions of calories, but then fail to get across the science of exactly how much INTENSITY is needed in the gym.

And, we end up thinking that we should be scarfing down insane amounts of carbs, eating whey protein powder by the bucket, and so on.

3. Not Enough Whole Foods

Whole foods will get you 10x the results as the synthetic stuff. Nuff said.

The times when I’ve tried to lose fat and was jamming down protein shakes, the results have been piss-poor in comparison to when I ate whole foods.

This means WHOLE EGGS. None of that pussy egg white B.S.

The body simply doesn’t digest ‘fake’ food as well as real, whole foods.

And the biggest sin of all? Most diets pay no attention to digestion. If your body isn’t processing the food you’re giving it, then you’ll get fat.

4. Way Too Many Carbs.

For the guy who’s not seeing the fat loss results he wants, I can almost guarantee he’s eating way too many carbs.

You don’t need a giant carb meal after a workout.

You don’t need a pre, during, and post workout protein shake with 60 grams of dextrose in it… like I used to pound down. Eat some steak and eggs.

You don’t need a whole weekend or even a whole day to ‘restore glycogen’. You probably only need 1 hour.

5. The Program Assumes INSANE Intensity (Which Is Awesome) But People Don’ Understand What It Takes.

This was illustrated above but it needs its own bullet point.

You’re likely NOT going hard enough in the gym.

If you’re not ‘feeling’ it in your muscles you’re doing it wrong. If you work your shoulders and don’t walk out of the gym unable to take your shirt off without some difficulty, you’re probably not going hard enough… you just ‘warmed’ up.

Other thoughts on intensity:

  • Way too much rest time between sets.
  • Way too much time in the gym. 1 hr is overkill, people burn out. You don’t need marathon sessions in the gym. In fact, I’d say that if you’re going over 40 minutes, you’re resting too much and wasting your time. The problem here is that most people’s intensity isn’t high enough during a workout under 30 minutes, so staying longer will help get the needed work in.

6. The ‘No Direct Bicep’ Work Mantra & The ‘Culture Of Wheels’

I call bull-shit.

I used to follow this lame-ass advice and what I’d end up with? Horrible bicep size. Fat thighs, and a body nobody cared about. (I’m sure there’s also a correlation to some of the other bullets here – ie poor intensity – but the point remains.)

For the average lifter, who gives a shit about the size of the legs? Yes, work your legs hard. Do heavy squats, do deadlifts. I personally really enjoy these exercises to get the sweat going and work my abs. But, you should be working your biceps if you want them to grow.

I think ‘no bicep’ work is harmful advice for a lot of guys.

Which leads me to the final point:

7. The Programs Have No SPECIFIC End Result In Mind

This is a huge one. A lot of times we follow workout programs that are just designed to put on X amount of muscle. Most of the time that just means an extra 5 lbs of muscle on our thighs (and a lot of fat before the ‘cut’).

What’s the point?

This is what leads a lot of guys to be seen as ‘gym rats’ but then with their shirts off no one can even tell they work out.

It’s a shame.

BONUS 8. Nuts Suck.

I’ll throw in this one because it’s fun.

Nuts are healthy in moderation. People overeat them, guaranteed. If you’re on a diet, don’t touch them.

Here’s what to do now:

Email me using this contact form or on tweet @DJohanson if you need a recommendation on a diet/exercise program other than the Hollywood Physique, which is what I shamelessly recommend for anyone who has some experience in the gym.


5 Self-Improvement Ideas That FORCE You To WIN (Maybe)

The 5 self-improvement ideas I talked about:

  1. Live In Reality. Have a full understanding that world works like it should 99% of the time.
  2. Know Yourself. List your flaws. Address some. Accept some. Put safeguards in place
  3. Have A Mission. Have a defined plan to achieve it.
  4. Embrace Public Accountability
  5. Be Prolific