Consider this post the second in the Lifestyle Business Disasters series.
Today we’ll talk about a very common problem you’ll find in the business world: Entrepreneur’s ADD (EADD). It might be affecting you or your loved ones…
Here are symptoms of Entrepreneur’s ADD:
- Getting excited about business ideas but never actually starting anything.
- Once you start a business, you doubt yourself, and stop.
- Hitting a roadblock in the business and getting disillusioned.
- Looking at the competition in your market and getting discouraged.
- Starting strong with lots of energy, but never finishing. (You’re the opposite of Gary Ryan Blair – “Start fast, finish strong.”)
A lot of people with EADD are afraid in some capacity. But it goes deeper than fear or a lack of confidence. It stems from a poor business mentality and the other factors we’ll discuss below.
Before I say anything, know that EADD isn’t cured by having the most awesome productivity routine in the world. Your routine could be perfect, but if you’re jumping around from one project to the next, what does it matter? You’ll never finish anything.
Biz Op. vs. Biz Building
Are you chasing the next ‘big thing’ or opportunity? When a new Internet Marketing product comes out do you get caught up in the excitement and mystery of the new shiny system?
A lot of people that have EADD are closet biz opportunity seekers.
If you’re trying to build a business, you start with an idea. And that idea originates from a gap you see in the market. It doesn’t originate from the mind of the marketer selling you the next, latest and greatest product.
If you keep jumping from system to system you need to step back for a second. Ask yourself, “Am I trying to build a business? Or just get rich with some new untapped scheme?”
If you’re buying informational products, they should be solving the problems arising in your business. Not hyping the next big opportunity to make money on the internet.
The big IM products like Mass Control, Video Boss, Product Launch Formula, will work very well… if you already have a business! The solve very specific pain points in your business.
This leads to the next point.
Consuming Entertainment Not Solutions
EADD can be cured by solely focusing on finding solutions to the problems that are arising in your business. Most blogs. websites, and even products these days, are entertainment disguised as information.
Inevitably, you’re going to reach sticking points in your business pursuits. You’ll need to drive more traffic to your sites, freshen up your autoresponders, etc. It depends on your business obviously.
That’s when you should be consuming articles and products.
Reading a business blog will do very little for you unless you have a business in mind and are taking steps towards building it.
Monthly income reports are USELESS to you. The only monthly report you should be worried about is your business’ monthly report. Why do you care that X blogger made 1.5 k from a ‘weird’ niche site?
If you start thinking… “Wow I should start a niche site like that on the side… BEWARE. You’re a biz op. seeker.”
Solving Problems vs. Selling Your Passion
Is the business you’re trying to build solving a problem for your customers? Or is it a self-ish business based around one of your passions?
If you’re business seeks to solve a problem for customers, it’s fairly easy to see what path to take. What you need to do with your business in order to help people (and eventually sell more stuff to them).
If you focus on solving the customer’s pain completely, you’ll stop looking around for the next business to start. You’ll build a product or service to the point where it helps the customer as best as you know possible. And when you hit roadblocks you wont abandon ship… you’ll fight through because you know that once a customer’s problem is solved, you’re golden.
You’ll also look at your competitors not as giant, unstoppable beasts… but as companies that have flaws that you can address. You’ll see how you can differentiate and improve on their model.
Proven Blueprints & Systems
In a previous post I talked about how I followed an affiliate marketing system when I first got started. The system I followed was flawed however…
Systems and blueprints to work off of are EXCELLENT and often times NECESSARY (if you’re not charting completely new territories).
Having a PROVEN system will give clarity and direction to your work days.
But you need to follow those systems ALL THE WAY THROUGH TO COMPLETION. Someone with EADD needs to recognize that they’re going to have doubts, questions, and hesitations along the way.
Stick the system. Stick to the blueprint. And remember, with any system there’s always room for improvement. You have to adjust and innovate along the way otherwise your business will NEVER be different.
WARNING: Make sure you know the system is legit because it will give you confidence to see it through. If you don’t trust the source behind the system, you’ll never trust the system.
The main ways to kill Entrepreneur’s ADD:
- Get a proven system from a source your trust and follow it through. Innovate when necessary.
- Only buy products or read blogs that solve specific problems you’re having.
- Devote yourself to solving customer’s problems, not selling your passion.
These are high-level cures (rules) but I guarantee if you follow these EADD will be an after-thought. Remember: adderall is awesome, but it wont cure Entrepreneurs ADD.
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If you’re looking to start building your lifestyle business, you’re going to want to check this offer out.
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