How To Cure Entrepreneur’s ADD

ADD

Consider this post the second in the Lifestyle Business Disasters series.

Today we’ll talk about a very common problem you’ll find in the business world: Entrepreneur’s ADD (EADD). It might be affecting you or your loved ones…


The Symptoms

Here are symptoms of Entrepreneur’s ADD:

  • Getting excited about business ideas but never actually starting anything.
  • Once you start a business, you doubt yourself, and stop.
  • Hitting a roadblock in the business and getting disillusioned.
  • Looking at the competition in your market and getting discouraged.
  • Starting strong with lots of energy, but never finishing. (You’re the opposite of Gary Ryan Blair – “Start fast, finish strong.”)

A lot of people with EADD are afraid in some capacity. But it goes deeper than fear or a lack of confidence. It stems from a poor business mentality and the other factors we’ll discuss below.

Productivity Systems?

Before I say anything, know that EADD isn’t cured by having the most awesome productivity routine in the world. Your routine could be perfect, but if you’re jumping around from one project to the next, what does it matter? You’ll never finish anything.


Biz Op. vs. Biz Building

Are you chasing the next ‘big thing’ or opportunity? When a new Internet Marketing product comes out do you get caught up in the excitement and mystery of the new shiny system?

A lot of people that have EADD are closet biz opportunity seekers.

If you’re trying to build a business, you start with an idea. And that idea originates from a gap you see in the market. It doesn’t originate from the mind of the marketer selling you the next, latest and greatest product.

If you keep jumping from system to system you need to step back for a second. Ask yourself, “Am I trying to build a business? Or just get rich with some new untapped scheme?”

If you’re buying informational products, they should be solving the problems arising in your business. Not hyping the next big opportunity to make money on the internet.

The big IM products like Mass Control, Video Boss, Product Launch Formula, will work very well… if you already have a business! The solve very specific pain points in your business.

This leads to the next point.


Consuming Entertainment Not Solutions

EADD can be cured by solely focusing on finding solutions to the problems that are arising in your business. Most blogs. websites, and even products these days, are entertainment disguised as information.

Inevitably, you’re going to reach sticking points in your business pursuits. You’ll need to drive more traffic to your sites, freshen up your autoresponders, etc. It depends on your business obviously.

That’s when you should be consuming articles and products.

Reading a business blog will do very little for you unless you have a business in mind and are taking steps towards building it.

Monthly income reports are USELESS to you. The only monthly report you should be worried about is your business’ monthly report. Why do you care that X blogger made 1.5 k from a ‘weird’ niche site?

If you start thinking… “Wow I should start a niche site like that on the side… BEWARE. You’re a biz op. seeker.”


Solving Problems vs. Selling Your Passion

Is the business you’re trying to build solving a problem for your customers? Or is it a self-ish business based around one of your passions?

If you’re business seeks to solve a problem for customers, it’s fairly easy to see what path to take. What you need to do with your business in order to help people (and eventually sell more stuff to them).

If you focus on solving the customer’s pain completely, you’ll stop looking around for the next business to start. You’ll build a product or service to the point where it helps the customer as best as you know possible. And when you hit roadblocks you wont abandon ship… you’ll fight through because you know that once a customer’s problem is solved, you’re golden.

You’ll also look at your competitors not as giant, unstoppable beasts… but as companies that have flaws that you can address. You’ll see how you can differentiate and improve on their model.


Proven Blueprints & Systems

In a previous post I talked about how I followed an affiliate marketing system when I first got started. The system I followed was flawed however…

Systems and blueprints to work off of are EXCELLENT and often times NECESSARY (if you’re not charting completely new territories).

Having a PROVEN system will give clarity and direction to your work days.

But you need to follow those systems ALL THE WAY THROUGH TO COMPLETION. Someone with EADD needs to recognize that they’re going to have doubts, questions, and hesitations along the way.

Stick the system. Stick to the blueprint. And remember, with any system there’s always room for improvement. You have to adjust and innovate along the way otherwise your business will NEVER be different.

WARNING: Make sure you know the system is legit because it will give you confidence to see it through. If you don’t trust the source behind the system, you’ll never trust the system.


Summary

The main ways to kill Entrepreneur’s ADD:

  • Get a proven system from a source your trust and follow it through. Innovate when necessary.
  • Only buy products or read blogs that solve specific problems you’re having.
  • Devote yourself to solving customer’s problems, not selling your passion.

These are high-level cures (rules) but I guarantee if you follow these EADD will be an after-thought. Remember: adderall is awesome, but it wont cure Entrepreneurs ADD.


SPECIAL ANNOUNCEMENT

Next week I’ll be making a special offer to anyone that’s signed up to the LU Insider’s Email Newsletter. Anyone who’s on that list will have the opportunity to get a bunch of helpful, cool stuff from me.

If you’re looking to start building your lifestyle business, you’re going to want to check this offer out.

Signup below or on the sidebar so you don’t miss out on that.

Lifestyle Business Disasters (Part 1): “Making Money On The Internet”

“I recently celebrated the third anniversary of being a ‘location independent’ entrepreneur. In a nutshell this means I’ve built an income and business sans the need for an office.

This is a going to be the first post in a series that will outline my story over the past 3 years and also give you some practical advice to work off of if you’d like to start a similar journey.

Before we jump into it, let me say this: my journey has not been easy, but it’s been fun. There are ups-and-downs, hardships, and risks to overcome. Business building ain’t easy. ‘Lifestyle business’ building ain’t easy. I’ve run into some major hurdles, financially, with relationships, and otherwise, but I’ve always persevered and weathered the storms.”

When I quit my job back in 2008 and moved to Panama, I had a goal. I was going to make 2k a month on the internet.

I had no idea how, but I was going to use the internet to make money. I wanted to be able to travel, live anywhere, and make money as I went. I didn’t need a ‘real’ business… I just wanted to make money with the interwebs.

This line of thinking lead me to purchase a ‘bum’ affiliate marketing course. ‘Bum’ means that it was a course designed to let you not spend any money setting up the business. (Typing this out is painful)

For those who don’t know…

“Affiliate marketing is an internet-based marketing practice in which a business rewards one or more affiliates (website owners) for each visitor or customer brought about by the affiliate’s marketing efforts.”

As an affiliate, you make money when you refer someone to a product page and they buy the product.

The best example of a website that makes use of affiliate marketing is Amazon.com. They allow customers to find the products they want quickly and easily, and then they take a small commission of the sale.

A guy named Adam convinced me to sign up for his 90 day bum affiliate marketing course. By the end of the course he promised us that, if we followed his course diligently, we’d be making $100 per day on autopilot.

I thought, “WOW! I don’t even need $100 a day at this point. I’d be fine with $50…”

Within the first few days of the course, Adam was already making excuses for his poor videos. But I was new to online marketing and he seemed to be giving some good information so I stuck with it.

Around day 28 I started to get nervous. The course wasn’t progressing and we still had 60 more days. I soon realized that he was just trying to make it to the 30 day mark – because that was when the money back guarantee wouldn’t stand.

Adam made it to day 40 and then we never heard from him again.

I didn’t think much of it after that point. I knew I wasn’t going to get my money back. I even rationalized that I had learned a lot in the 30 days…

…but this wasn’t the case. I had been misinformed and consequently I didn’t have the tools needed to succeed.

I tried to take some of the things I’d learned and make them work. I began setting up Squidoo lens, Hubpages, and other free websites. And I wrote fast, poor quality, Ezine Articles. I started writing about topics I had no business writing about.

I made some questionable decisions all in attempts to make money on the internet…

…And how much did I make? None. I made absolutely zero sales using Adam’s bum marketing system.

(It wasn’t until later, when I used my brain and shifted my mindset, that I was able to make affiliate marketing work).

The decision to buy that course set me back significantly. Both financially and mentally. My vision of what an internet business should look like was tarnished. And, I became extremely skeptical of anyone selling business advice.

Making money on the internet had distracted me from my real goals: building a business.

LESSON: If you’re asking yourself, “How do I make money on the internet?” you’re setting yourself up for a Lifestyle Business Disaster.

If you’re asking yourself, “How can I setup a business and leverage the internet,” you’re ahead of 98% of the people out there.

Want to make money while traveling? 2 years worth of advice in 5 minutes

The more passport stamps I accumulate, and the longer I spend abroad, the more questions I get from my ‘real-life’ friends as to how I’m able to make money while traveling. Some are just curious but a lot of them want to do it themselves.

So, here is what I’d do, if I were you, and I wanted to get started building a business that allowed me to do cool stuff (ie travel) all while working for myself.

Disclaimer: Is this lifestyle for you?

Although I’ve traveled quite a bit these last 2 years, I’m not on vacation. I most likely put in more hours of ‘work’ a week than you do. I’ve studied my butt off. In some ways I know more about marketing than I care to know. But of course, I do it because I want to. And everything I’m doing directly benefits me and my future businesses.

There have also been a lot of ups and downs. I’ve worried about how to pay rent a few times…then the next week I’ve booked a plane ticket out of the country.

Mixed in with all that hard work and some uncomfortable moments have been adventures like a 2000 mile bike trip and time spent living in 5 different countries.

Do you want to do this?

I’m going to make this stupidly simple. I’m over-simplifying for a reason. Because I believe it’s absolutely necessary that you spend money to get some basic business training. I could write up a whole free post but you wouldn’t value the advice as much as if you paid for it (this is simple human psychology). So if you’re looking for free advice, see ya later, maybe you’ll like some of my other posts.

For those still here, this is what I’d do if I were sitting in your position right now.

These are the exact instructions I’m giving my closest friends. This is pretty much a copy/paste email I’ve developed.

1. Get your mind right: There is no ‘making money on the internet’. You are running a business with virtual offices. End of story.

2.  You do not need to be an expert to start a small (or large) business. Check out The Launch Coach, sign up for the mailing list, download the ‘Bigger Game’ worksheet and fill it out.

3. Go to GuruBlueprint.com and watch every single video.

4. Go to MuseLife.com and read every single post. When David launches M6, buy it.

*Immediate Action Step 5.* Go to Chris Gilleabeu’s Empire Building Kit. Buy the product ASAP as he including free bonuses for fast acting customers. A) Chris is absolutely one of the most honest guys around B) I’ve been through the product and I can vouch that it works as advertised, C) There’s no better way to get started, D) I’ve talked to literally dozens of my friends about how I wish this product was around when I started 2 years ago, E) He includes a fair money back guarantee SO that means zero risk.

How’s that for a recommendation? Get the Empire Building Kit here.

6. Don’t want to spend money on learning how to build a business? You don’t really want to be a business owner.

If you want to start a small business and make money while traveling, this is where I think you should start.

‘SourceControl’ & ‘Work The System’: These Books Will Change Your Life

Awhile back I wrote a blog post about why information products are so cool and in it, I mentioned David Walsh’s Source Control. I’d like to mention it again here, and I’d also like to talk about Sam Carpenter’s Work The System.

I’ve been getting sick of spending time on things that I know don’t really add much to my life (ie. pointless internet browsing among others), and these books have forced me (because of their incredible logic) to start analyzing the ‘systems‘ in my business and in my life as well.

After devouring these resources countless times, I’m understanding how systematization can dramatically improve the quality of my life and business.

Here are just 2 examples of how my life has significantly improved because of these books.


Business Example

One of my biggest problems a couple months ago was customer support. I’d get several emails a day from people saying they had trouble downloading a product, or something related.

Not only was I using my time to answer the requests, but I was also worrying about it a lot. If I was away from the computer for several hours I got nervous that someone would send an email asking for help and there would be no one to answer their questions. Then they’d get mad and ask for a refund. I try to keep a high level of rapport with my customers.

I was thinking of hiring someone, but before I started that process, I decided to analyze the systems inherent in the email exchanges I had with customers. I quickly noticed 2 recurring themes:

  1. Many people were having trouble opening the zip files. So I’d type something like: “Once your zip file has downloaded, just double click to open it. If for some reason your computer does not have a program to open a zip file, you can go to http://download.cnet.com and use any of the applications that come up when you search “free zip applications”.
  2. A lot of people could download and open the zips but couldn’t read the PDF’s. So I’d always say, “If you don’t have a PDF reader on your computer, go to http://get.adobe.com/reader to download one for free.

99% of the time these 2 solutions solved the problem.

I decided to put these instructions on the download page. Within the hour, support emails just flat out stopped. In fact, I can’t remember the last time I got an email from someone saying they couldn’t open their files. Of course, I get support emails from time to time, but at this stage in my business, it’d be silly to hire someone to handle customer support when I spend less than 20 combined minutes on it each month.

As my business grows, I will undoubtedly find the need for a customer service person. That’s why every time I get an email, I document the problem in a folder and write the step-by-step procedures to solve it.

When someone is needed, I’ll be able to fill the position quickly and easily and I’m designing it so that even my mom could do the job – she’s retired and bored so she just might get hired.

Thank you for hours of my life back Source Control!

Life

I think Sam’s Work The System is so good that I’ll personally refund you your money if you don’t say ‘holy crap that’s genius’ at least 20 times while reading it. You’ll probably hit that mark within the first 100 pages or so.

In Sam’s book he recommends you write General Operating Principles for your business and personal life. “The General Operating Principles as the guidelines for decision making for your business or your job (pg. 134).”

I took Sam’s advice and wrote up a complete list of life principles (I have 19 total right now) – many of which I follow already and some of which I’d like to consciously work on.

Just a couple examples :

  • #1: I ‘live uncomfortably.’
  • #5: When I talk with others I am present, in the moment and not multi-tasking.
  • #6: I religiously document measurable systems in my life. I keep workout journals, and when I desire to lose fat, I keep food logs. I write down successes and failures in relationship management.
  • #11: I eat high protein and healthy fat foods, many vegetables, some fruits, and I restrict the amount of carbohydrates to enter my body.

The other day I was admiring my body in the mirror. Yes I admit it.

I thought to myself, “Wow, I can really shape up fast when I want to. I must have a good system in place for that.” And it’s true, when I want to get in shape, I can do it relatively quickly. But a problem of mine is once I start traveling or don’t have a gym pass, I can revert pretty quickly as well.

I figure that the system was good but flawed. So I went to work analyzing why it’s flawed. I realized that while shaping up I don’t allow myself to ‘relax’ and, thus, when I’m done with it, I go a little wild and eat stuff I shouldn’t and don’t exercise as much as I should.

So now, I’ve built into the system a ‘release’. I follow the 90% rule, meaning, 90% of my meals and workouts are completed, but 10% of the time I can do whatever or cheat. I added the ‘operating principle’: “I follow the 90% rule and I take time each week to ‘relax’ and not worry about the systems I have in place.”

This addition has made my long term health systems much more operable and realistic to my lifestyle.

Thank you Work The System!

Buy Them Now

Go watch David interview Sam on MuseLife.com and pick up a free copy of the digital version Work The System. Or if you want a hard copy go here on Amazon.com.

Get Source Control here.

Don’t think about it – just go get these books. They’re awesome.

Magic Video & A ‘Weird’ Successful Business

One of the best things that has come from creating the 007 Lifestyle was an invitation to a marketing syndicate for guys selling dating products. Even though I’m not trying to be player in the dating scene, it’s been the most incredible learning experience I could hope for. Some huge names in the seduction world – guys you’ve read about in ‘The Game‘ and guys who are pushing well over 20 G’s a month in sales have gathered to share their knowledge and insight.

One of those guys, Brad Jackson, sells a product that teaches guys how to use magic to pickup women. He calls it PUMA Skills (Pick Up Magic Artist). I kid you not. And his business is extremely successful – to the tune of 6 figures a year.

Brad’s site is a perfect example of the possibilities that are available to entrepreneurs online. He took two seemingly unrelated concepts, magic and attraction, and melded them together. It’s subtle genius and it’s worth a look for anyone wanting to create an online business.

You can check out his site and get a feel for his business model here: PUMAskills.com

I’ve posted up a *super-stereotypical-YouTube-minus-the-emo-haircut* video of myself doing a magic trick from Brad’s mastery course. It’s been raining a lot of in Mexico so I’ve had some time to practice my magic skills. I know I’m bad now, but I’m learning and it’s a ton of fun actually.

Why Information Products F***ing Rule

I checked email on my iPod Touch at a cozy coffee shop in Port Townsend, Washington. A customer wasn’t able to download the information product I had created and launched to the world a few weeks earlier.

I forwarded the email to my dad who had agreed to be my VA for a month. He was in front of his computer everyday so he didn’t mind. If I had read David Walsh’s Source Control at the time, I would have had someone in the Philippines available for $3.33 per hour to do it.

My VA (aka dad) took the pre-formatted email I had mocked up for this situation, and sent the customer his product. If the customer needed help opening the files, I had an email for that. If the customer had asked for a refund, I was prepared.

And I spent the rest of the time on a bicycle tour of the Pacific Coast of the USA.

Information Products F***ing Rule

If you are not trying to create information products, then you are seriously missing out, SERIOUSLY. I don’t care who you are. We’re in an info-product gold rush right now.

What’s An Information Product?

An information product is any piece of knowledge that has been recorded and passed on to others. It can be in print, audio, or video format.

The main idea is that you’re taking something intangible – ie. the knowledge in your head – and turning it into something that’s beneficial for others.

Some of the most common information products are:

  1. Print e-books
  2. Special reports
  3. Manuals and workbooks
  4. Audio cassettes, CDs, or downloadable audio files
  5. Videotapes and DVDs
  6. Tele-seminars
  7. Subscription-based web sites

The above story is just one reason why they’re great. Customer service is normally nominal. Most info products now-a-days are digital, so there’s no inventory to worry about. There’s a very low overhead in most cases – so you can be a one man show selling your info product.

Don’t I Need To Be An Expert Or Authority?

Absolutely not. I’ve talked about this before – here. So has The Launch Coach, Dave Navarro. You only have to be slightly ahead of people in your niche to provide them something of value.

The Best Part About Information Products

You make an information product and it makes you money for the REST OF YOUR LIFE.

You have some specialized knowledge. You know more than others in some area of your life or career. Make an information product for those who don’t know as much as you.

You don’t have to quit your job but you might need to donate an extra one or two hours every night for a couple of months to get it done (this is what a friend of mine is doing right now – I convinced him to write a fashion related ebook and he’s nearing completion as I write this).

Then you have something that makes you money for the REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE.

Is It Easy To Make An Information Product?

No, no it’s not. But just GET STARTED. Please.

Will My Information Product Make Me Rich?

No, it probably wont.

But if you make enough of them it will.

And, if you make enough of them, you can support your digital nomad lifestyle, if that’s what you want. Or it will help you pay some bills. Or start a business. Or whatever else money can do for you.

Get Help

My Favorite Blogs (At The Moment)

These are the blogs that have been catching my attention lately.

WanderingEarl

Blog: Wandering Earl

About: Wandering Earl is 32 years old and spends about 9-11 months per year traveling outside of the USA. He’s been doing this for the last 10 years.

Why I like it: I really just like Earl’s style of writing and his take on life. He’s also living in Mexico right now, which is where I might be headed.

Current Favorite Post: The Currency Of Pad Thai

Blog: MuseLife

About: David Walsh’s Muselife focuses on providing resources for creating streams of passive income to support a more liberated lifestyle.

Why I like it: If David were from Boston I’d say he was wicked smart. But he’s from Philly, so I call him ‘brother’ a lot. Anyway…it’s a very helpful and interesting site. Love it.

Current Favorite Post: Live What You Sell: Muse Goes Heavy Metal (Profile: Metal Shredder TV)

Blog: Rules Optional

About: In Andrew’s words: I live on a sailboat. I explore, kayak, run an ad agency, and am known to wear a kilt. If you’d like to ask what I wear underneath… at least buy me a drink first. Maybe two..

Why I like it:I like it because Andrew continually comes up with stuff like this: “’Fake it ’til you make it’ is an adorable saying, but I’d tweak it a bit. Fake it, then make yourself into what you described… but fast.” And he’s a badass entrepreneur who lives on a sailboat. ‘Nuff said.

Current Favorite Post: Failure and Leverage (Part 4 of 4)

Blog: The Life Design Project

About: Robert & Brandon have created a blog to investigate their methods to becoming “experts”, “CEO’s”, world travelers, productivity masters and dream fulfillers. Their end goal? Freedom to live out their dreams and have notes on exactly how they did it.

Why I like it: I love how detailed their posts are. They describe exactly what they’ve done. It’s great. Check the post below and you’ll see what I mean.

Current Favorite Post: Results | Outsourcing and Automation in Freelance

Blog: Location 180 by Sean Ogle

About: Sean is a 24 year old living in Portland, Oregon. Sean writes about travel and entrepreneurship, as those are his two passions.

Why I like it: Sean is a stand up guy who writes with a lot of honesty. He recently lost his job and now is going to be forced into making something happen. I look forward to hearing about his adventures.

Current Favorite Post: Video Of South Sister Hike

Blog: Free Pursuits

About: Corbett recently took a six-month sabbatical to Mexico and built a power-house blog in the process. He’s trying to build a community of smart, motivated people who want to challenge themselves to live a more fulfilling life.

Why I like it: I got to meet Corbett face to face recently and learned a lot from him in a short amount of time. He’s also been churning out consistently solid and insightful posts that grab my attention.

Current Favorite Post: Is Fake It Till You Make It Mentality Keeping You Down?

Blog: Thrilling Heroics

About: Cody McKibben started Thrilling Heroics in 2006 to encourage young professionals and entrepreneurs to pursue an unorthodox, exciting lifestyle and career, strive for excellence, and make a positive difference in the world.

Why I like it: Um, Cody just interviewed Ramit Sethi and Gary Vaynerchuk. Plus Cody is a genuinely good guy as well. He lives in Thailand at the moment and is crushing it.

Current Favorite Post: Why You Need To Listen To The Legendary Gary Vaynerchuk

Honorary Mention Blog: Tynan.net

About: Tynan is a 28 year old guy with no permanent home traveling around the world by boat, train, and plane, and around the United States and Canada in his tiny RV.

Why I like it: I originally found Tynan through his writing for Life Nomadic. That blog has since been merged into Tynan.net but he recently released a pretty good book about living the nomadic lifestyle by the title Life Nomadic (that was a crazy sentence). I’m sure all the lifestyle designers would have loved it, but he didn’t promote it to any of us…get on it Tynan! You should read it (for free or by a donation) here – http://tynan.net/lifenomadic

Current Favorite Post: Video Tour Of My RV

Why You Shouldn’t Try To Create A Muse (Just Yet)

I just created my first ‘successful’ muse and I don’t think you should follow in my footsteps. Or at least not quite yet.

Note #1: If you don’t understand some terms being thrown around here (like ‘muse’) see the glossary at the end of this post.
Note #2: David Walsh of MuseLife.com might physically attack me for writing this!

I put ‘successful’ in quotes because my muse is still in development. I’m just below my desired income level and I’m also not fully automated yet – meaning I still deal with customer service issues, web design, and other things that I shouldn’t be involving myself with.

Why You Should Hold Off

OK, now why some of you (yes you – the aspiring lifestyle design person) shouldn’t be trying to create a muse…

I know from the survey over on Corbett Barr’s blog, Free Pursuits, that a lot of people who read my blog are interested in lifestyle design and have a blog of their own.

And something I’ve noticed is that many of these lifestyle designers and bloggers are extremely interested in creating a muse so that they can travel. Travel seems to be the thing to do as a lifestyle designer.

Here’s what I think you should do instead: save money, travel some first, then develop your muse.

I say get out and explore, have some crazy adventures, maybe even get a job overseas. And, while you’re doing this, keep learning new skills that you can funnel into a muse.

It’s not as hard you might think to save a lot of money quickly and go on a trip like this – read my article about saving money on Vagabondish.com.

A lot of people complain that they’re not an expert on something so they don’t know where to get started with their muse. What if you went out and became the expert you wanted to be? 3-4 months of solid effort is probably enough to set you up with some authority on a subject.

You only have to be slightly ahead of people in your niche to provide them something of value. Corbett made a great point about this in his post Is Fake It Till You Make It Mentality Keeping You Down?

So instead of having your muse fund your travels, have your travels or experiences fuel your muse.

This is exactly what I unintentionally did with the 007 Lifestyle. I really didn’t start focusing on creating a muse until 5-6 months into traveling and accomplishing goals I set for myself. I was then able to funnel what I’d learned into a muse.

Other Real Life Examples:

David Walsh’s Source Control. This muse was created by David after he went traveling through Europe & Asia, doing consulting work at the same time. He figured out how to outsource like a champ out of necessity.

Corbett’s Morning Spanish was created after his trip to Mexico and he saw a need in the Spanish language learning niche.

Take Away Point

If you’re struggling to come up with a muse idea, focus less on creating it now, and more on developing the skills to create one later.

Simplified Glossary

1. A muse is a fancy term that Tim Ferriss of the 4 hour Work week coined to represent a business that provides semi-passive income after the initial set up.

2. Lifestyle design is creating the life you want based around your muse(s).

Photo Credit: Sun Crane by Hamed Saber – get it? A crane represents building a muse. So clever.

Using The Mystery Method To ‘Game’ Customers

Mystery Method

I’m currently ‘gaming’ potential prospects into purchasing my ebook using the Mystery Method.

For those who are unfamiliar with the Mystery Method it’s a systematic process for picking up girls, developed by the famous pickup artist, Erik Von Markovik (aka Mystery). He broke the seduction process down into a step-by-step system that any guy can use to score with women

I believe that the system works well beyond just picking up chicks. It’s also a good model for meeting people and social situations in general.

So, I’ve taken his system and applied it to customers signing up for my free newsletter. I’ve found it translates pretty well.

The Mystery Method

The Mystery Method is broken down into three stages: Attract, Comfort, & Seduce. Each stage has 3 components. When you’re interacting socially, you move through each stage and component linearly until the close (sex) or in my case, the sale.

The Seven Hour Rule

Mystery found that on average it will take seven combined hours from the time you meet a woman to the time she’ll be ready for sex. This can be spread over several dates or the course of one night.

I like to think this means on average it will take 7 emails before the sale and I’ve read before that that is usually a good statistic. A lot of people will have 7 day e-mail courses that prospects sign up for.

I’ve taken each component and stage and applied it to my email follow-ups. The sales sequence looks like this:

A1 – OPEN (Prospect visits website & email 1)

In A1, the man approaches a woman or group of woman, and begins a conversation and reaches the Social Hook point. The social hook point is the moment when a girl or group decides that they enjoy talking to you and the conversation continues beyond the opening.

I’ve deemed the opening to be the prospect reaching my sales page either through PPC (a direct approach) or through a recommendation of another website (indirect). They read through the sales copy and then enter in their email address (social hook point) for a free report and access to my newsletter if they’re not ready to buy right then.

You can visit the sales page here – http://livinglikejamesbond.com. The newsletter pops up after 15 seconds.

A2 – Female-to-Male Interest (Prospect-to-Salesman interest – Email follow-ups 2 & 3)

In A2, the man demonstrates higher value (DHV) shows disinterest in the target (the girl he wants within the group), and consequently, she gives him indicators of interest (IOI).

DHV – Anything you can do that conveys higher survival and replication value is a demonstration of higher value. If you have social proof or she discovers that you have a lot of money without your telling her that’s a DHV.

Telling stories that are fun, interesting, and emotionally relevant demonstrate social skill which is a DHV. To achieve this I’ve included a short and relevant story about a failed pickup attempt.

For social proof (the idea that other people will evaluate others based on how surrounding people behave towards them), I give a customer testimonial in the second email and write, “I’ve gotten some great responses on the body language report. I’m glad you guys are liking it.” I want to get the customer thinking, “If other people have bought it and enjoyed it, I might too.”

IOI – When a girl becomes attracted to someone she will begin to give indicators of interest. Several examples are giggling, touching you, tossing her hair, and prolonged eye contact.

You wont be able to see your customer giggling in front of his/her computer, but the point is to get them to like you. You can achieve this in several ways: by relating to them, revealing a secret about yourself, or giving them a free gift.

Negging – A neg is a subtle put down that makes her qualify herself to you. The purpose is to throw down shields and take a hot girl’s social value down to your level. You can achieve this by picking lint off her sweater or if she says something rude you say, “You don’t get out much do you?”

The best strategy I’ve found is subtly putting down the customer. Telling them that you’ve had a similar problem as them but escaped. Tell them there are things they can do to change their situation.

In my ‘free’ report I call them out for hunching over their computer while reading the report – even though I can’t see them I’m just assuming. Don’t insult them, just open them up to the idea that you can help them in some way.

Mystery

A3- Male-to-Female Interest (Salesman-to-Prospect Interest – Email follow-ups 4-5)

In A3, the man baits the woman to become more invested in the interaction, and then he rewards her efforts with IOI’s.

I like to bait the customer into becoming more invested by doing several things:

Control the frame – The frame is the underlying meaning and the context of the unspoken assumption in everything you say.

I like to write, “When you buy the 007 lifestyle…” as if I know they’re already going to do it. I’m just telling them more about it so they can feel safe about the transaction.

Role reversal – when you’re in a pickup situation and making physical contact you say, “You know you’re really good at this. It’s been 5 minutes and you’ve already got my hand on your waist.” You’re turning it around on her and making her seem like the aggressor.

The same is true of the prospect. Make them believe that they are the one seeking you out even if you were the one who put up the ad. I achieve this by writing, “You probably came to my website because you had a problem. Let’s be honest, no one is entirely happy with their lives, especially in today’s work-aholic society. The 007 Lifestyle is designed with you in mind. It’s written for people specifically like you. I wrote it to help you solve your problems.”

Screening – Screening is the process of getting her hoping she’s good enough to qualify for you. You ask her questions like, “Do you think you’re smart? Do you have a lot of friends?

I say similar stuff like, “Are you the type of person that follows through on your promises? Or are you the type to back out and make excuses?”

Kino escalation – Kino is simply physical touching. Mystery says the guy should start with small touching, and then ramp it up, so when you go for the kiss it’s not as big of a shock.

Because this technique spans the whole system I slowly ramp up my language related to buying from an off-handed “When you purchase” to finally “Click here to buy now” and “Give it to me now!”

Compliments – Mystery says to compliment in a way that directs her behavior where you want her to, and to play a role that’s useful to you.

This means writing something like this to the customer: “I can tell you take action unlike most other guys. You’re actively trying to improve your life.”

C1 – Comfort and Conversation (email 6)

In C1, the conversation gets deeper and the couple begins to feel a sense of comfort, rapport, and connection. You want to make the girl feel safe and keep it real. She needs to feel that she is getting to know the real you – and that takes some time.

Rapport & Commonality

This email is a high quality newsletter with great information taken from the main package. I want them to feel safe and know that they’re going to get great information when they go to buy.

C2 – Connection & C3 – Intimacy (email 6)

In C2, both parties feel a vibe that ‘it is on’. Kissing occurs. In C3, the couple moves to a seduction location, heavy making-out ensues and then the couple moves into the bedroom.

I don’t normally make out with my customers and take them into the bedroom but I deem this the time when customers are getting extremely warm to the idea of buying.

In this email, I also want them to get comfortable in the The Sex Location (the buying location). I tell them to go look back over the sales page and read the benefits again. I then show them a picture of the shopping cart telling them that it will look like that when they go to purchase.

S1 – Foreplay & S2 – LMR & S3 – Sex (Email 7 and after)

S1 is the physical escalation towards sex. I just deem this the stage when buyers are SERIOUSLY thinking about the purchase. They’re getting excited about it but still having doubts.

S2 is termed last minute resistance (LMR). This is the point of no return before sex occurs. For many women this is the freak-out moment and they hesitate. Mystery says you overcome this by freezing her out and saying “You know you’re right. We shouldn’t do this.” You retreat a bit but then slowly work your way back into it.

I write, “Don’t buy until your ready. But remember, the product comes with a 60 day 100% money back guarantee.”

Finally, S3 is the purchase!

If they don’t buy after email 7 all is not lost. I still send follow-ups and continue to build the relationship. The seven hour rule is just an average. Some prospects will take longer to decide than others. Most will never purchase.

To check out the Mystery Method on Amazon, click here.

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