Make sure you pay close attention to this short story as I’ll SUBTLY reveal some life lessons (beyond the main point) that will make you an “Optimized-Man-Baller”… and possibly very rich.

Yesterday I mowed the shit out of some lawn.

The riding mower was on the fritz so I pulled out the push-type one.

The lawn is big so 3 hours later, after walking a ton, I was done.

It’s fantastic to do yard work. A) it feels like ‘real’ work. Getting away from the computer is absolutely necessary for nerds like myself and B) it gives me the opportunity to listen to interviews, I Love Marketing episodes, or audiobooks.

So I spent about 3 straight hours behind the mower.

Last night I got in bed and closed my eyes to fall asleep. As I lay there my mind drifted to the mower. I was back in the yard, mowing. I could hear the engine. I could feel my hands on the metal grip.

You’ve likely experienced this before: after hours of doing something — like riding in a boat — you feel as though you’re still in that experience as you go to bed.

Or, if you work intensely for a hours a day, or study really hard, your thoughts at night drift towards your work.

Your mind is in ‘that world’ without really any conscious effort.

NOW… think about how you spend the majority of your time.

The activities you do during the day undoubtedly carry with you to your sleep.

If you harbor negative thoughts regularly, they’re subconsciously (and possibly consciously) reappearing as you sleep.

If you hate your line of work… going there every day is just going to make you better at it, keep your mind focused on it, and make it that much more difficult to transition out of it.

Beyond the dangers, you might see how you could positively leverage this knowledge.

If there’s something you want, you’ve got to spend HOURS (not minutes) a day not just thinking about it, but also practicing it.

And if you’re consistent, you’ll also be focused on it during your rest time.

Not enough hours in the day you say? Bull shit. You’re practicing in your sleep.

One minute spent practicing negative thought patterns might translate into hours.

One hour spent practicing self-improvement behaviors might translate into several hours.

Your mind wants to make you rich, bitch, now pay attention.

What To Do In Havana Cuba

by Derek Johanson

in Travel

For a bigger write ups on exact things to do, Visas, passport stamps, places to stay, etc., check this post by Sean Ogle and this one by Chris Guillebeau.

(Disclaimer: This is Havana as viewed through the eyes of tourist gringos.)

One of my new rituals is sitting down with my post-workout meal and studying mid-day infomercials.

I love it.

A couple days ago an ‘Insanity’ infomercial came on. ‘Insanity’ is ‘hardcore’ body weight workout program. They promise insane results to those who give insane effort.

So I’m sitting there watching and up pops the face of someone who looked familiar. I thought I recognized him from the The Hollywood Physique forum.

Then they showed his before/after shot.

I was shocked.

He was definitely a THP member.

His before picture was the same one he posted in the THP forum.

WTF?

I’m not sure I have all the information, but from what I’ve gathered, this guy saw INSANE results on the Hollywood Physique. It’s documented — there are progressive sets of pictures (taken every Sunday), clearly showing his progress.

Then this guy went on to do Insanity and he thought his results went a bit further (in actuality, I think he looked better in his THP after shots before Insanity).

Here’s a dude on national television, providing his testimonial for a product (Insanity) that wasn’t what gave him the results.

The REAL results came on Clay’s Hollywood Physique

There’s no real motive behind this post and I’m not mad at this guy or anything. 

Here’s the point:

Unless he was motivated by ‘fame’ or being on TV… AND, assuming there’s nothing fishy going on… he attributed his RESULTS to the wrong product.

And all of us do this ALL THE TIME.

We fail to really understand where our results come from, and our failures.

I’ve been doing a tiny bit of experimentation with my diet over the past 3 weeks. And I noticed some interesting results (more to come later).

I caught myself thinking, “Wow, this new experiment is working like gang busters.”

In a way, it is. But the truth is, 80-90% of my workout results thus far can be attributed to the Hollywood Physique.

I’d be lying to myself, if I said otherwise.

The same goes for failures. We often accuse or blame products (especially information products) for our failures when there are a host of other variables at work.

On the flip side, when results come we tend to think of them as coming out of nowhere. If you suddenly have a business breakthrough, it doesn’t mean that all the previous teachers, products or things you learned in the past are irrelevant in comparison to the ‘latest’ thing you were using. We can partially thank advertisers for these thoughts, but the point remains: THINK before you fully ATTRIBUTE. And dammit, give Clay his due for creating the best results-oriented muscle building product around.

I’m writing out a famous ad by hand for Copy Hour titled, “About This Stock And Bond Business…”

The ad essentially just provides a crash course on what stocks and bonds are, and how the whole business works.

Here’s an excerpt:

“What are common stocks worth? That depends on what people are willing to pay for them…(which is) largely determined by one factor – earnings. That includes what the company has earned (its past record), what it is earning (its present state of health), and what it might earn (its prospects for the future).”

This got me thinking: why don’t we apply and evaluate most everything in our lives based on these factors?

Business Opportunities

Evaluating a business opportunity based on past, present, and future factors is a no brainer right? You wouldn’t think so based on what decisions people ultimately make. We always try to think intrinsically – what’s my passion? If your passion is VCR repair, then you’re shit out of luck.

Let’s run a VCR repair business through the past, present, future test:

  • Past earnings? Great.
  • Current earnings? Shit.
  • Future earnings? Dog shit.

This applies to so much more than business (just like my last post on the 6k System For Attracting Millions & Models).

Building Muscle

Let’s evaluate our current physical shape. Are we happy with it? If no, then let’s look at the workout plan we’re using and the results it has produced.

  • Past workout results? OK. Gained some muscle.
  • Current workout results? Not great. Stalled.
  • Future results? Probably not great.

The next step would be evaluate the diet plan based on past, present, and future. With every decision there are multiple factors to run through this test.

(If you need a workout plan that produces results, you know what I recommend: Hollywood Physique)

Attracting Women

Let’s evaluate a girl we’re interested in dating. And let’s say we’re at the point where we’re looking for a woman to mother our children.

We probably have some set criteria that we want in that woman. We’d look at each feature we’d want in this woman and run it through the past, present, and future test.

Let’s say we want a woman who is faithful because we want to be sure we’re only providing for children that are ours.

Example girl’s:

  • Past faithfulness? Cheated on her ex boyfriend with you.
  • Current faithfulness? Faithful.
  • Future faithfulness? Unsure. Probably all good.

Now, maybe this girl has a bright future of faithfulness. What you need to determine is how predictive you think past actions are of future actions. There’s a lot to weigh.

But can you afford NOT to do this?

Are You Being Intelligent?

The ad goes on to say, looking at these factors is something the “intelligent” investor does. Why don’t we expect ourselves, or force ourselves, to be “intelligent” in our life choices? Life is pretty important right?

The 6k System For Attracting Millions & Models

April 27, 2012

I’m developing a new 6-step process for writing copy over at the Copy Hour challenge. This system applies just as much to copywriting and business as it does to attracting the opposite sex. Here it is: Know your audience. Know your audience. Know your product. Know sales psychology. Know it takes work. Know your bank [...]

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Ask Your Prospects These Questions & They’ll Give You Everything You Need

April 24, 2012

We continue to ask, “What can I do for you?” This is a good question… but it produces little, if any, feedback or results. A better question is, “Did you like that?” or “Is this helpful,” or “Should I continue?” What’s the difference and why is the second question better? Asking Is Rude As social [...]

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WARNING: Last Call

April 20, 2012

I was going to write a cleverly spun blog post today. I was going to provide a ton of value upfront before I asked you for anything. I was going to try to get you excited to join me at copyhour.com this weekend… but I’ve decided against that. I’ll just come out and say it: [...]

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You Are A ‘TYPE’ Despite What You Think

April 18, 2012

We all tend to think we’re sooo much different than the next guy. But are we really? For the longest time I felt alone in my business & lifestyle pursuits. I had one other friend, Clay, who had the same vision as me. Even though I belonged to the lifestyle design community, I didn’t feel [...]

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The Biggest ‘Thing’ That’s Enabled (& Ironically Stalled) My Freedom Over The Past 4 Years…

April 16, 2012

What’s the ‘thing’ that’s enabled me to build a couple successful businesses and travel the world in the process? What’s the ‘thing’ that’s also held me back from taking my businesses, income, and subsequently, my freedom, to the next level? ++++++++++++++++ Sales letters. ++++++++++++++++ When I returned from 8 months of traveling through South America [...]

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ANNOUNCING: The 8 Week Million Dollar Copywriting Challenge

April 13, 2012

I recently posted a quick survey to LU.com readers asking them what challenge they’d like to see next, and more importantly, PARTICIPATE in. It’s time to get off our asses, change, and grow (& make more money if you’re in to that). Well, the responses kind of shocked me a little. Many people wanted to [...]

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