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Thank you to everyone who reads my random writings here.
2009 was a good year for me:
Business
- Started a business I can take with me anywhere.
- Sold over 400 copies of the flagship product - 007 Lifestyle.
- Teamed up with the expert in my niche, Paul Kyriazi. Sales and exposure continue to rise.
- Got invited into an exclusive marketing syndicate where some of the best in the business discuss marketing tactics.
Travel & Personal
- Biked the Pacific Coast of the USA.
- Lived in Argentina, Colombia, San Francisco. Visited the East Coast of the USA for the first time.
- This might sound stupid, but I got a six pack - for a month or two anyway. I’ll try to resurrect it in Mexico.
- Learned a lot about myself blah, blah, confidence, blah.
I have a strong feeling that 2010 is going to be a huge year for me. These are my goals and dreams.
Business
- Release 4 ebooks (1 every 3 months). Right now I’m working on the first: it’s an ebook related to communication influence principles. I’m drawing in part from my studies at UCLA and then real world experience (the marketing will make it sound a lot cooler when it’s done). Another one is currently in development by a friend.
- Continue to expand the 007 Lifestyle and add a continuity program (monthly subscription) to the back-end.
- By this time next year I want to be doing $8000 a month in online sales.
Travel & Personal
- I’m almost done with the first draft of a book (that I will make hard copy & digital). It’s a memoir, travelogue, short novel, whatever you want to call it. This is a lot more personal than business related. I don’t expect it to be a major source of income.
- Live in Mexico from early January to mid March. Continue working on Spanish, hopefully learn to surf, and get a tan.
- Bike tour late spring and summer. I’d like to be on a bike touring across the States or Europe this summer. Every time I think about my bike tour down the Pacific coast I get a chubby, so I think I want to do that again.
- Winter will find me somewhere working on music. Piano lessons, voice lessons, and writing to record sometime in 2011.
Gotta dream big people. Gotta.
“Now I don’t normally do this but…”
I haven’t been promoting my 007 Lifestyle product on this blog for several reasons which I wont get into right now, but I’ve got a special holiday deal too awesome not to mention at this point…
Paul Kyriazi and I have formed a ‘Bond’, if you will, and packaged ours courses together.
Paul has had an audiobook seminar on How To Live The James Bond Lifestyle out for quite awhile now - almost 10 years. I hadn’t actually listened to his stuff until after I created The 007 Lifestyle and he contacted me. We swapped products and let me tell you, I was blown away.
Our products are like the perfect compliment. His is more the mentality of Bond, and mine is more the physical and practical side of things.
For the last couple days Paul has even helped me add a lot of great information to my product, boosting its credibility and adding more of an expert touch to it.
So what we’ve done is put my Ebook and his audio together to make what we call the “Double-shot-Bond” package.
I think it’d be a cool gift to send to someone or just to entertain yourself (while learning a thing or two and supporting me).
You can check out our special webpage for the deal here:
Thanks and happy holidays!
I checked email on my iPod Touch at a cozy coffee shop in Port Townsend, Washington. A customer wasn’t able to download the information product I had created and launched to the world a few weeks earlier.
I forwarded the email to my dad who had agreed to be my VA for a month. He was in front of his computer everyday so he didn’t mind. If I had read David Walsh’s Source Control at the time, I would have had someone in the Philippines available for $3.33 per hour to do it.
My VA (aka dad) took the pre-formatted email I had mocked up for this situation, and sent the customer his product. If the customer needed help opening the files, I had an email for that. If the customer had asked for a refund, I was prepared.
And I spent the rest of the time on a bicycle tour of the Pacific Coast of the USA.
Information Products F***ing Rule
If you are not trying to create information products, then you are seriously missing out, SERIOUSLY. I don’t care who you are. We’re in an info-product gold rush right now.
What’s An Information Product?
An information product is any piece of knowledge that has been recorded and passed on to others. It can be in print, audio, or video format.
The main idea is that you’re taking something intangible - ie. the knowledge in your head - and turning it into something that’s beneficial for others.
Some of the most common information products are:
- Print e-books
- Special reports
- Manuals and workbooks
- Audio cassettes, CDs, or downloadable audio files
- Videotapes and DVDs
- Tele-seminars
- Subscription-based web sites
The above story is just one reason why they’re great. Customer service is normally nominal. Most info products now-a-days are digital, so there’s no inventory to worry about. There’s a very low overhead in most cases - so you can be a one man show selling your info product.
Don’t I Need To Be An Expert Or Authority?
Absolutely not. I’ve talked about this before - here. So has The Launch Coach, Dave Navarro. You only have to be slightly ahead of people in your niche to provide them something of value.
The Best Part About Information Products
You make an information product and it makes you money for the REST OF YOUR LIFE.
You have some specialized knowledge. You know more than others in some area of your life or career. Make an information product for those who don’t know as much as you.
You don’t have to quit your job but you might need to donate an extra one or two hours every night for a couple of months to get it done (this is what a friend of mine is doing right now - I convinced him to write a fashion related ebook and he’s nearing completion as I write this).
Then you have something that makes you money for the REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE. REST OF YOUR LIFE.
Is It Easy To Make An Information Product?
No, no it’s not. But just GET STARTED. Please.
Will My Information Product Make Me Rich?
No, it probably wont.
But if you make enough of them it will.
And, if you make enough of them, you can support your digital nomad lifestyle, if that’s what you want. Or it will help you pay some bills. Or start a business. Or whatever else money can do for you.
Get Help
The second time I felt my life threatened in Colombia was more of a psychological scare than the first.
The Colombians that are in nice clubs (ones with cover charges) are upper class. They have money or their families do.
So when I set out to go to one of the nicest clubs in the capital city, Bogota, I knew I was going to be interacting with a different class of Colombian. Especially when I was paying the equivalent of $25 US dollars just to get in the door, an astronomical sum by Colombian terms.
This time I was accompanied by 3 Australian guys from the hostel. I thought I stood out. All of them were over 6 foot tall, blonde, and absolutely huge. It’s an understatement to say that when I went out with them over the course of a week, we got noticed.
The club was on the 40th floor of a high rise building and had views of the whole city. Once again I found myself on the dance floor. This time there was no salsa but electronic music. The coked-up Aussies (which is almost redundant) weren’t fans of salsa so we were frequenting electronic clubs.
Early in the night I approached a couple different groups of girls without much luck. These upper class girls weren’t curious about my white skin. They’d been there, seen that. But that’s a weak excuse because I seemed to be only one having problems. The tallest and blondest Aussie was dancing real close to a girl behind me. Her friends, one guy, and one girl were watching closely.
The guy was the oldest one in the club. Over 50 and wearing a very nice leather jacket. The girls he was with were in their young 20’s and beautiful. Something didn’t connect.
Like an idiot I thought, “Hey I’ll help my friend and try to distract the other two so he’s got some time to work his magic.” They were hovering around the Aussie and he needed the space.
I tried to start a conversation with the girl and even tried to include the older guy in it. He was not pleased.
In a very relaxed tone, he looked me straight in the eyes and said, “I will fucking have you killed.”
This type of threat normally wouldn’t scare me that much. Especially if I was in the States. But there were all kinds of red flags here that really got to me.
First of all this guy appeared to be a baller - nice clothing, young beautiful girls, in an expensive club. Second, he said, ‘have you killed’ implying he wouldn’t need to do it himself. He had the means to hire someone to do it for him. Lastly, there’s all types of negative stereotypes to overcome from my childhood. Was this guy a Colombian drug dealer?
That’s the second time my life was threatened in Colombia and the one I remember most.
Bonus Story
So now I’m freaked out but something I struggle with is learning my lesson.
Later, in one of the chill-out areas of the club, I notice one of the other Aussies. I throw the word ‘beautiful’ around a lot but in my humble opinion he was talking to two of the hottest girls I’d seen in Colombia. That says A LOT.
I decided he needed some help. From my angle it looked like he was losing the interest of one of them and I didn’t want a cock-block scenario to take place. I walked over, patted the Aussie on the back and weaseled my way in.
The disinterested friend suddenly seemed to become very interested - interested in me. Her eyes lit up as I spoke Spanish to her. She wasn’t understanding the Aussie’s conversation with her friend.
We began talking about salsa and how much I enjoyed it. She asked me about a couple variations of the dance that I’d never heard of.
One of the most awesome moments of my life ensued. A Colombian girl that could easily have been a model told me to place my hands on her hips as she demonstrated the subtle differences in salsa dances.
I’m staying in Bogota forever!
And then he came back. He was at least 6′5 and 250 pounds of muscle. She introduced me to him and said he was from Mexico. She didn’t say boyfriend, but I got the feeling.
I tried my best to not seem intimidated. I started speaking to him Spanish and pointed out a Mexican flag pin he was wearing on his shirt. I reached up and touched it! I touched his Mexican flag pin.
He looked down slowly at my finger on him and then stared at me.
“You don’t have to speak Spanish bro. I speak English.”
He grabbed two flowers from a display case behind us, handed them to the girls, and then dragged both them away from the Aussie and me.
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photo by lornapips
I was in a big club in Cali, Colombia named Mangos. I had come with a big group from the hostel. The club wasn’t very full that night so we were able to get a table right next to the dance floor.
I’m a pretty terrible dancer but in Colombia I had taken a liking to salsa. I like mostly that it’s a very interactive dance so you can just grab a girl, pull her on the dance floor and go for it. I liked to try to get the girls laughing by spinning them because it took the focus off of my bad footwork.
The whole group of hostel people was having fun, drinking some rum out small bottles, and dancing. Eventually, a group of three Colombians, two girls and a guy, entered the club and sat next to us. One of the girls was bubbly and had very large breasts. I note her breast size because in Cali, it seems like fake boobs are a requirement.
The best thing about Colombia is that a girl like this will open you up and start chatting. So that’s what she did. Turned out she was born in Cali, lived in Miami for 10 years, and now she was back.
I talked with her for awhile before asking her to dance. It was clear from the beginning that she was the aggressor in our relationship so she tried without much luck to show me some dance moves.
We returned to the table and I began talking to the other girl. She was beautiful as well, and very drunk. When she stood up she could hardly walk with the giant heels she had on.
I didn’t think much of situation. I was chatting to these girls having a fun time. But the guy they were with felt a little differently. He was very angry at me, and also very drunk.
He got in my face and told me to leave his girlfriend - the drunk one - alone. “Yeah no problem,” I thought. I focused my attention back to the aggressive big boobed girl. But it wasn’t long before the guy was upset again.
This time he walked to the table of my hostel friends and stole a bottle of nearly full rum. I protested and told a friend we had, who was from Colombia, what the situation was. He chased after the guy and brought our rum back. He turned to me said, “I wouldn’t talk to those girls anymore. He is very upset.”
I agreed that it was probably best. I steered away from the table and went back to the dance-floor. But when I returned, the drunk girlfriend started chatting me up again. I tried my best to stop the conversation and exit. It was too late.
The angry boyfriend started making his way towards me. My Colombian friend stepped in and stopped him. The boyfriend then pushed my friend throwing him backwards. In big clubs like these there are always bouncers patrolling the dance floor so they pounced on the boyfriend in a flash.
The bouncers escorted him to the door and his girlfriend cried and chased after them. The big boobed girl then came back to me apologizing for how drunk he was.
That was the first time I felt my life was threatened in Colombia. The second time would come only a few days later.
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photo by Marplar
These are the blogs that have been catching my attention lately.
Blog: Wandering Earl
About: Wandering Earl is 32 years old and spends about 9-11 months per year traveling outside of the USA. He’s been doing this for the last 10 years.
Why I like it: I really just like Earl’s style of writing and his take on life. He’s also living in Mexico right now, which is where I might be headed.
Current Favorite Post: The Currency Of Pad Thai
Blog: MuseLife
About: David Walsh’s Muselife focuses on providing resources for creating streams of passive income to support a more liberated lifestyle.
Why I like it: If David were from Boston I’d say he was wicked smart. But he’s from Philly, so I call him ‘brother’ a lot. Anyway…it’s a very helpful and interesting site. Love it.
Current Favorite Post: Live What You Sell: Muse Goes Heavy Metal (Profile: Metal Shredder TV)
Blog: Rules Optional
About: In Andrew’s words: I live on a sailboat. I explore, kayak, run an ad agency, and am known to wear a kilt. If you’d like to ask what I wear underneath… at least buy me a drink first. Maybe two..
Why I like it:I like it because Andrew continually comes up with stuff like this: “’Fake it ’til you make it’ is an adorable saying, but I’d tweak it a bit. Fake it, then make yourself into what you described… but fast.” And he’s a badass entrepreneur who lives on a sailboat. ‘Nuff said.
Current Favorite Post: Failure and Leverage (Part 4 of 4)
Blog: The Life Design Project
About: Robert & Brandon have created a blog to investigate their methods to becoming “experts”, “CEO’s”, world travelers, productivity masters and dream fulfillers. Their end goal? Freedom to live out their dreams and have notes on exactly how they did it.
Why I like it: I love how detailed their posts are. They describe exactly what they’ve done. It’s great. Check the post below and you’ll see what I mean.
Current Favorite Post: Results | Outsourcing and Automation in Freelance
Blog: Location 180 by Sean Ogle
About: Sean is a 24 year old living in Portland, Oregon. Sean writes about travel and entrepreneurship, as those are his two passions.
Why I like it: Sean is a stand up guy who writes with a lot of honesty. He recently lost his job and now is going to be forced into making something happen. I look forward to hearing about his adventures.
Current Favorite Post: Video Of South Sister Hike
Blog: Free Pursuits
About: Corbett recently took a six-month sabbatical to Mexico and built a power-house blog in the process. He’s trying to build a community of smart, motivated people who want to challenge themselves to live a more fulfilling life.
Why I like it: I got to meet Corbett face to face recently and learned a lot from him in a short amount of time. He’s also been churning out consistently solid and insightful posts that grab my attention.
Current Favorite Post: Is Fake It Till You Make It Mentality Keeping You Down?
Blog: Thrilling Heroics
About: Cody McKibben started Thrilling Heroics in 2006 to encourage young professionals and entrepreneurs to pursue an unorthodox, exciting lifestyle and career, strive for excellence, and make a positive difference in the world.
Why I like it: Um, Cody just interviewed Ramit Sethi and Gary Vaynerchuk. Plus Cody is a genuinely good guy as well. He lives in Thailand at the moment and is crushing it.
Current Favorite Post: Why You Need To Listen To The Legendary Gary Vaynerchuk
Honorary Mention Blog: Tynan.net
About: Tynan is a 28 year old guy with no permanent home traveling around the world by boat, train, and plane, and around the United States and Canada in his tiny RV.
Why I like it: I originally found Tynan through his writing for Life Nomadic. That blog has since been merged into Tynan.net but he recently released a pretty good book about living the nomadic lifestyle by the title Life Nomadic (that was a crazy sentence). I’m sure all the lifestyle designers would have loved it, but he didn’t promote it to any of us…get on it Tynan! You should read it (for free or by a donation) here - http://tynan.net/lifenomadic
Current Favorite Post: Video Tour Of My RV
Last Friday I met with Corbett of Free Pursuits here in San Francisco. It was great connecting with someone who is A) smart as hell and B) interested in the same things I am.
We decided that we should put together an informal meet-up for other like minded individuals who are in San Francisco.
So anybody with an interest in lifestyle design, location independence, digital nomad-ary or just anyone who’s cool. Lets drink a few beers and meet each other face to face.
We’ve set a tentative date of Wednesday Nov. 11th @ 7 PM and probably will meet somewhere in the Mission.
If you’re interested, shoot me an email or hit me up on Twitter: @DJohanson.
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Site Update
I’ve begun moving TalkMuse.com over to this blog. I think people that are interested in my stories and travels are also at least partially interested in how I’m funding them. I think they’ll find value in the Talk Muse posts. It will also be easier for me to just have one blog for now.
I’ll also probably be re-releasing the LU Guide To Muscle for like $5 sometime soon. I like the idea of releasing small reports and charging only a few bucks for them. This would partially be a way for me to begin monetizing this site. Although I’m not overly concerned with making money off of Live Uncomfortably at the moment.
Personal Update
As you probably inferred, I’m currently in and around the San Francisco area. I’ve been living with Clay’s family in Marin county during the week, and then riding my bike into the city to hang out with my other friends on the weekends.
I’m loving it here. Every time I ride in and out of the city, I cross over the Golden Gate bridge which (on sunny days) is an incredible experience. I also am enjoying the people, festivities, beer, and especially Miller’s Deli on Polk Street. Get the pastrami philly and your life will never be the same.
Sadly, I’ll be leaving SF soon - obviously after the meet-up - for Yosemite to visit my parents for Thanksgiving.
After that, I’m not 100% sure. I’ve got a lot of ideas spinning in my head but the latest one is: going to Mexico, finding a small beach town, getting more work done, learning to surf, learning more Spanish, and working out.
Got any ideas? Anything you’d like to see me do?
Photo by Tait Campbell
I just created my first ’successful’ muse and I don’t think you should follow in my footsteps. Or at least not quite yet.
Note #1: If you don’t understand some terms being thrown around here (like ‘muse’) see the glossary at the end of this post.
Note #2: David Walsh of MuseLife.com might physically attack me for writing this!
I put ’successful’ in quotes because my muse is still in development. I’m just below my desired income level and I’m also not fully automated yet - meaning I still deal with customer service issues, web design, and other things that I shouldn’t be involving myself with.
Why You Should Hold Off
OK, now why some of you (yes you - the aspiring lifestyle design person) shouldn’t be trying to create a muse…
I know from the survey over on Corbett Barr’s blog, Free Pursuits, that a lot of people who read my blog are interested in lifestyle design and have a blog of their own.
And something I’ve noticed is that many of these lifestyle designers and bloggers are extremely interested in creating a muse so that they can travel. Travel seems to be the thing to do as a lifestyle designer.
Here’s what I think you should do instead: save money, travel some first, then develop your muse.
I say get out and explore, have some crazy adventures, maybe even get a job overseas. And, while you’re doing this, keep learning new skills that you can funnel into a muse.
It’s not as hard you might think to save a lot of money quickly and go on a trip like this - read my article about saving money on Vagabondish.com.
A lot of people complain that they’re not an expert on something so they don’t know where to get started with their muse. What if you went out and became the expert you wanted to be? 3-4 months of solid effort is probably enough to set you up with some authority on a subject.
You only have to be slightly ahead of people in your niche to provide them something of value. Corbett made a great point about this in his post Is Fake It Till You Make It Mentality Keeping You Down?
So instead of having your muse fund your travels, have your travels or experiences fuel your muse.
This is exactly what I unintentionally did with the 007 Lifestyle. I really didn’t start focusing on creating a muse until 5-6 months into traveling and accomplishing goals I set for myself. I was then able to funnel what I’d learned into a muse.
Other Real Life Examples:
David Walsh’s Source Control. This muse was created by David after he went traveling through Europe & Asia, doing consulting work at the same time. He figured out how to outsource like a champ out of necessity.
Corbett’s Morning Spanish was created after his trip to Mexico and he saw a need in the Spanish language learning niche.
Take Away Point
If you’re struggling to come up with a muse idea, focus less on creating it now, and more on developing the skills to create one later.
Simplified Glossary
1. A muse is a fancy term that Tim Ferriss of the 4 hour Work week coined to represent a business that provides semi-passive income after the initial set up.
2. Lifestyle design is creating the life you want based around your muse(s).
Photo Credit: Sun Crane by Hamed Saber - get it? A crane represents building a muse. So clever.
I’m currently ‘gaming’ potential prospects into purchasing my ebook using the Mystery Method.
For those who are unfamiliar with the Mystery Method it’s a systematic process for picking up girls, developed by the famous pickup artist, Erik Von Markovik (aka Mystery). He broke the seduction process down into a step-by-step system that any guy can use to score with women
I believe that the system works well beyond just picking up chicks. It’s also a good model for meeting people and social situations in general.
So, I’ve taken his system and applied it to customers signing up for my free newsletter. I’ve found it translates pretty well.
The Mystery Method
The Mystery Method is broken down into three stages: Attract, Comfort, & Seduce. Each stage has 3 components. When you’re interacting socially, you move through each stage and component linearly until the close (sex) or in my case, the sale.
The Seven Hour Rule
Mystery found that on average it will take seven combined hours from the time you meet a woman to the time she’ll be ready for sex. This can be spread over several dates or the course of one night.
I like to think this means on average it will take 7 emails before the sale and I’ve read before that that is usually a good statistic. A lot of people will have 7 day e-mail courses that prospects sign up for.
I’ve taken each component and stage and applied it to my email follow-ups. The sales sequence looks like this:
A1 - OPEN (Prospect visits website & email 1)
In A1, the man approaches a woman or group of woman, and begins a conversation and reaches the Social Hook point. The social hook point is the moment when a girl or group decides that they enjoy talking to you and the conversation continues beyond the opening.
I’ve deemed the opening to be the prospect reaching my sales page either through PPC (a direct approach) or through a recommendation of another website (indirect). They read through the sales copy and then enter in their email address (social hook point) for a free report and access to my newsletter if they’re not ready to buy right then.
You can visit the sales page here - http://livinglikejamesbond.com. The newsletter pops up after 15 seconds.
A2 - Female-to-Male Interest (Prospect-to-Salesman interest - Email follow-ups 2 & 3)
In A2, the man demonstrates higher value (DHV) shows disinterest in the target (the girl he wants within the group), and consequently, she gives him indicators of interest (IOI).
DHV - Anything you can do that conveys higher survival and replication value is a demonstration of higher value. If you have social proof or she discovers that you have a lot of money without your telling her that’s a DHV.
Telling stories that are fun, interesting, and emotionally relevant demonstrate social skill which is a DHV. To achieve this I’ve included a short and relevant story about a failed pickup attempt.
For social proof (the idea that other people will evaluate others based on how surrounding people behave towards them), I give a customer testimonial in the second email and write, “I’ve gotten some great responses on the body language report. I’m glad you guys are liking it.” I want to get the customer thinking, “If other people have bought it and enjoyed it, I might too.”
IOI - When a girl becomes attracted to someone she will begin to give indicators of interest. Several examples are giggling, touching you, tossing her hair, and prolonged eye contact.
You wont be able to see your customer giggling in front of his/her computer, but the point is to get them to like you. You can achieve this in several ways: by relating to them, revealing a secret about yourself, or giving them a free gift.
Negging - A neg is a subtle put down that makes her qualify herself to you. The purpose is to throw down shields and take a hot girl’s social value down to your level. You can achieve this by picking lint off her sweater or if she says something rude you say, “You don’t get out much do you?”
The best strategy I’ve found is subtly putting down the customer. Telling them that you’ve had a similar problem as them but escaped. Tell them there are things they can do to change their situation.
In my ‘free’ report I call them out for hunching over their computer while reading the report - even though I can’t see them I’m just assuming. Don’t insult them, just open them up to the idea that you can help them in some way.
A3- Male-to-Female Interest (Salesman-to-Prospect Interest - Email follow-ups 4-5)
In A3, the man baits the woman to become more invested in the interaction, and then he rewards her efforts with IOI’s.
I like to bait the customer into becoming more invested by doing several things:
Control the frame - The frame is the underlying meaning and the context of the unspoken assumption in everything you say.
I like to write, “When you buy the 007 lifestyle…” as if I know they’re already going to do it. I’m just telling them more about it so they can feel safe about the transaction.
Role reversal - when you’re in a pickup situation and making physical contact you say, “You know you’re really good at this. It’s been 5 minutes and you’ve already got my hand on your waist.” You’re turning it around on her and making her seem like the aggressor.
The same is true of the prospect. Make them believe that they are the one seeking you out even if you were the one who put up the ad. I achieve this by writing, “You probably came to my website because you had a problem. Let’s be honest, no one is entirely happy with their lives, especially in today’s work-aholic society. The 007 Lifestyle is designed with you in mind. It’s written for people specifically like you. I wrote it to help you solve your problems.”
Screening - Screening is the process of getting her hoping she’s good enough to qualify for you. You ask her questions like, “Do you think you’re smart? Do you have a lot of friends?
I say similar stuff like, “Are you the type of person that follows through on your promises? Or are you the type to back out and make excuses?”
Kino escalation - Kino is simply physical touching. Mystery says the guy should start with small touching, and then ramp it up, so when you go for the kiss it’s not as big of a shock.
Because this technique spans the whole system I slowly ramp up my language related to buying from an off-handed “When you purchase” to finally “Click here to buy now” and “Give it to me now!”
Compliments - Mystery says to compliment in a way that directs her behavior where you want her to, and to play a role that’s useful to you.
This means writing something like this to the customer: “I can tell you take action unlike most other guys. You’re actively trying to improve your life.”
C1 - Comfort and Conversation (email 6)
In C1, the conversation gets deeper and the couple begins to feel a sense of comfort, rapport, and connection. You want to make the girl feel safe and keep it real. She needs to feel that she is getting to know the real you - and that takes some time.
Rapport & Commonality
This email is a high quality newsletter with great information taken from the main package. I want them to feel safe and know that they’re going to get great information when they go to buy.
C2 - Connection & C3 - Intimacy (email 6)
In C2, both parties feel a vibe that ‘it is on’. Kissing occurs. In C3, the couple moves to a seduction location, heavy making-out ensues and then the couple moves into the bedroom.
I don’t normally make out with my customers and take them into the bedroom but I deem this the time when customers are getting extremely warm to the idea of buying.
In this email, I also want them to get comfortable in the The Sex Location (the buying location). I tell them to go look back over the sales page and read the benefits again. I then show them a picture of the shopping cart telling them that it will look like that when they go to purchase.
S1 - Foreplay & S2 - LMR & S3 - Sex (Email 7 and after)
S1 is the physical escalation towards sex. I just deem this the stage when buyers are SERIOUSLY thinking about the purchase. They’re getting excited about it but still having doubts.
S2 is termed last minute resistance (LMR). This is the point of no return before sex occurs. For many women this is the freak-out moment and they hesitate. Mystery says you overcome this by freezing her out and saying “You know you’re right. We shouldn’t do this.” You retreat a bit but then slowly work your way back into it.
I write, “Don’t buy until your ready. But remember, the product comes with a 60 day 100% money back guarantee.”
Finally, S3 is the purchase!
If they don’t buy after email 7 all is not lost. I still send follow-ups and continue to build the relationship. The seven hour rule is just an average. Some prospects will take longer to decide than others. Most will never purchase.
To check out the Mystery Method on Amazon, click here.
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If you’d like you can sign up for my newsletter and read through the information. I can’t guarantee it will be relevant to your situation but you might enjoy it.
